Mobile e-marketing – new trends

Over 50 per cent of Google search queries worldwide were done using mobile devices. In the US, consumers spent more time on apps than they did on watching Television and over 80 per cent of Facebook’s third-quarter revenues come from mobile ads. Recently Google’s app MobileGeddon is a must have for all two billion mobile users…

Google agrees to buy Apigee for £482m

  Google’s purchase of Software developer Apigee is certainly a boom for B2b marketers. The search engine giant has agreed to pay £482m ($625m) for Apigee Corp, a provider of cloud-based software tools that companies use to develop and manage application programming and interfaces, or APIs to transfer data between applications like e- commerce sites…

Baby products with formaldehyde

Johnson and Johnson confirmed  they will remove hidden formaldehyde specially quaternium-15, from their baby products like baby shampoo and baby washes. Formaldehyde  released from quaternium-15 is hidden ingredient like “DMDM hydantoin”, and “1, 4 dioxane” which is hidden in the listed ingredients like fragrance. They have been under constant pressure from public and groups like EWG.…