Facebook and WPP in creative ambassador programme

Facebook and global advertising and public relations company WPP, has launched “ creative Ambassador Programme” in India that will empower WPP creative agencies to develop mobile first creative for their clients. Facebook and WPP will work together to instill rich creative expression on Facebook and Instagram that are beneficial for clients and people. Facebook is…

Amygdala is the key to the expression of fear

Parts of the brain involved in post-traumatic stress disorder is the amygdala, an almond-shaped region (amygdala is Greek for almond) that is key to normal expression of emotions especially fear. Brain imaging studies revealed high activity in the amygdala region deep in the brain when subjects experience anxiety, stress or phobias. The ventromedial prefrontal cortex (vmPFC),…