London based, Semetric, a British music analytics startup who made up part of the world’s listening habits are no longer private, and has been snapped up by Apple to strengthen its ability to tap into listening trends, and reconfirm its leadership in digital music and enhance their international launch of Beats music streaming service. On 12 January, the company – Semetric – changed its registered address to 100 New Bridge Street, London EC4V 6JA, which is also the registered address for Apple Europe Limited, through its law firm Baker & McKenzie. In October 2014, Semetric appointed new director: Gene Daniel Levoff of 1 Infinite Loop, Cupertino, California – Apple’s global headquarters. Levoff is vice president of corporate law at Apple, as well as a director of Apple Operations International. In May 2014, Apple acquired headphones maker Beats music for $3bn, as it wants to bundle beats music in its IOS system to liven Ipads and Iphones. With these new acquisitions Apple will maximise Semetric’s vast pool of data in to Beats music and reconnect better with music fans. In 2013, Semetric has bagged £3m of new funding from investors, Imperial Innovations Group and Pentech Ventures. This deal was reported first by the Music Ally website, and is game changing for London’s digital music companies like Mix Cloud, Omnifone, and 7Digital.
Semetric founded in 2008, is known for its music metric band, and mainly extracts insight from the billions of daily fan interactions worldwide with content across music, television, film, eBooks and videogames. Over the past five years, MusicMetric, after tracking thousands of artists from nothing to global success, are able to spot a hit or flop. Musicmetric has partnerships with Spotify and Last.fm. Their accurate intelligent actionable analytics on downloads, streaming, analysis of what people are saying about artists and song on social media, and file sharing for tens of millions of artists, tracks and videos, serves the music industry:- digital sales, BitTorrent downloads and social networking buzz, track YouTube plays, including record labels and digital music companies like Gracenote and Spotify. In 2014 Spotify acquired Echo Nest which specialises in Audio Biometrics, and generates a playlist recommendation, the cost? $100m. Watch this space for more information.