Power of Digital mobile advertising
Sale of Yahoo to Verizon, Twitter setback and powerful earning from Goolge and Facebook highlighted the power of digital advertising world, and shocked the traditional media business all in a week.
Digital advertising sales will be surpassing £200bn $264bn, global TV ad market, within the next three years with Google and facebook controlling 72 per cent of the world’s online advertising and the two marching towards biggest stake, rising to 90 per cent by the end of the decade according an advertising analysts.
The success of Google and Facebook earnings highlighted their dominance and effectiveness of online advertising. Verizon is attempting to get a slice of this market buying Yahoo for $4.8bn, following last year’s their acquisition of AOL, and hopes to build an advertising network that can compete efficiently with the leading rivals. Both Google and Facebook poached Yahoo’ s Advertising as the revenue plummeted 20 per cent in the first six months, as users migrated to mobile devices. Both Facebook and Google are investing heavily on Drone powered mobile internet to enhance their mobile advertising revenues.
Amazon Prime another major player who in its 11th year which lures customers to sign up for a subscription to access a multitude of services including video music, games faster shipping as their revenues have already surpassed $30bn in the quarter. Last year, their sales strategy seems to working at last after years of investment, as their Amazon Prime membership grew 51 per cent which accounts for over 60m prime members worldwide.
According to Amazon Prime founder Jeff Bezos “Our Customer loyalty is enhanced when they pay a small subscription fee and spend more long term. By knowing our customers and their buying habit, we could help them to get what they want” There is stiff competition between Amazon, Netfix, Google, Facebook, Apple.
Facebook’s 66 per cent growth was three times that of Google, although Goolge added $3.8bn extra revenue in the quarter, 50 per cent more than Facebook.
Google is the indisputable top number one player in mobile, and was already the largest online advertising company when it acquired Admob, the biggest player in mobile ads, three years ago. Google’s Android, the world’s largest leading mobile smartphone operating system.
Millennial Media started out as one of the big play mobile advertising companies along with Admob, and now the leading independent player in mobile outside of Google.
Google under Sundar Pichai kept his eyes on the distant horizon as the company which started as search engine was on the brink of transformation which could shape its progress for the next decade, using artificial intelligence and make its service almost part of daily life. Mark Zuckerberg, highlighted a pipeline of future advertising platforms , from mobile messaging to virtual reality, that will feed its growth for years to come.
Apple’s iAd, is the second most popular IOS smartphone OS behind Google’s Android and Apple has the most successful app store when it come to revenue. Apple’s strong regulation of its ecosystem makes is ideally placed to push its mobile advertising products, it acquired Quattro in 2010.
InMobi, founded in 2006, has raised over $220m from investors such as Softbank and kleiner Perkins. InMobi, however, has focused on helping app developers expand their reach, driving App downloads internationally reaching 691m unique users globally second only to Facebook and spans 40 per cent of the global smartphone population, claiming its users see InMobi ads an average of 135 times a month in 165 countries.
Charboost is the master of mobile game apps as the developers use it to increase the number of their mobile downloads.
Both companies at the top have been packing more adverts into their core mobile services over the past year, increasing the ad load on users – imposing several number of ads the companies can show on search or social media pages.
The new buzz word is new wave of digital video ads which will take over the mobile ads like a tornado, as this will be only preferred way users want to communicate, socialize and be entertained.
TV is still very healthy business but as both Google and Facebook platforms feature more video, ad buyers will have more options. It is all about knowing
your customers and their buying habits. The Sillicon Valley’s automated online platfroms are taking over the world of advertising like tornado, the former advertising salesmen will be looking for jobs.
Mobile advertising like Mobile Web banner (top of the web page) or Mobile Web Poster (bottom of the page banner), and SMS advertising, Rich Media Mobile Ad (RMMA), Text tagline Ad, which accounts for over 90 percent of mobile marketing revenue worldwide, can be purchased with mobile Demand Side platform, in which ad impressions are bought in real-time on an Ad exchange. Then there is MMS advertising, with mobile games and mobile videos, during mobile Tv receipt, full screen interstitials, which appear while a requested item of mobile content or mobile web page is loaded up and audio advertisements that can take form of a jungle before a voicemail recording, or audio recording played while interacting with a telephone-based service such directory search assistance or movie ticketing service. Mobile Video and TV advertising units Billboard, Pre-Roll, Post-Roll and Mid-Roll units short promotional videos play before and after or in the middle of the video content and Bumper Ad, a short promotional videos typically a flash video file that plays before or after other video content associated with the player of video.
Little did Martin Cooper knew when he invented a portable handset in 1973, as the Project Manager at Motorola, the virtues of viral marketing, and two decades later cellular phones made a commercial debut in the mass market in the early 1990s, and introduction of 2G in Finland by Radiolinja (now Elisa) on the GSM standard with over 2bn users, the unobtrusive two-way communications caught the attention of media industry and advertisers as well as mobilephone makers and telecom operators. Pinpointed accuracy, precision and transparency targeting audiences built on real-world data from mobile, offline and online sources allowing brands to measure the impact of their advertising like never before including brand lift, website visits and product purchase rate.
Facebook entices you to boost your app installs by increasing user activity, and highlight growth by reaching larger audiences.