Bite the Apple and enjoy a free upgrades every year
When UK government bailed out Royal Bank of Scotland, it retained 74 per cent stake in RBS, which has a 25 per cent stake in Citizen Financial, 13th largest retail bank in the US, they did not realise the full potential of money making.
Citizens will now finance iPhone purchase in the US even the latest Apple products. The plan spreads the cost of the most basic version of the new iPhone6S and warranty the scheme over 24 monthly payments of £21.08, $32.51, but Apple customers can upgrade to a new phone every year. Apple’s balance sheet of £177bn, $273bn twice the size of Citizens’, but Apple did not want to finance this deal itself.
Finance your Apple purchase today in US, with the Citizens One Payment PlanTM. Apply for a loan from Citizens One to help pay for your Apple purchase. Approved applications receive up to $4,000 to go shopping and decisions within 30 seconds and with their Apple Products Payment Plan, you can finance the purchase of a new Mac or iPad into affordable monthly payments. Borrow $1,200 for as little as $33 per month for 48 months
US customers buy usually their handsets through AT&T, T Mobile, Verizon or Sprint, but now they can buy directly from Apple and cut the middle man, and choose between carriers and upgrade every year without any penalty. The carriers usually does not make money from selling phones, they infect subsidise the phone. Apple, by the virtue of this deal will spike their revenues in the first quarter when a new device is released from £15.56, $24bn in the fourth quarter of 2014 to £33.06bn $51bn in the first quarter of 2015. Depending on the popularity of the upgrade of devices, Apple can spike and move to subscription model encouraging their customers to replace their device every year.
The winners in this deal are Apple, iPhone addicts and Her Majesty’s Treasury.