There was time when you searched Google, but now Google searches you

In Zuboff ‘s view Google’s original aim of making all the world’s information accessible mutated into a ruthless domineering to make money by exploiting and modifying human behaviour, by serving up ads to users just when they are most susceptible to persuasion and generating wants they did not know they had. Google is following a…

Snapchat launches new lenses that responds to voice

Snapchat is today launching new lenses that respond to voice commands. Snapchat is rolling out a series of lenses that will animate when users speak simple English world like “hi’’ , “love’, “yes”, “no” and “wow”, as opposed to taking some other action like opening their mouth or raising their eyebrows. By saying “HI” in…

Snapchat guilty of trivalising domestic violence victims: Rihanna

Rihanna was the subject of an advert on the Snapchat which asked users if they would “rather slap Rihanna or punch Chris Brown”, which appeared for a game to reference  Chris Brown’s conviction for assaulting Rihanna in 2009 while they were dating. Snap Inc says the ad “ never should have appeared on our service.…

Always Connected generation

  Sociologist, Donna Freitas after interviewing 200 students from 13 US colleges about their social media addictions, writes in her latest book, “Students express near universal adoration of Snapchat. They can say dumb things, and take goofy, ugly photographs and parade them to other people, and can be sad, mean and negative.” Social media has…

Facebook Challenger Snap is public now

Facebook  Snapchat $ $ Market Capitalisation 395bn 31bn Funds Raised at IPO 166bn 3.4bn Daily Active users 1.3bn 160m Revenue 2016 27.6bn 404m Profit 2016 10.2bn -515m   Snapchat investor who have given a market value of more than $30bn  hope  it can effectively compete with Facebook on online advertising. Evan Spiegel CEO of Snapchat…

Snapchat slashes IPO valuation

Snapchat, the messaging app owners has slashed its proposed one of the largest US tech listings, as the company prepares for marketing campaign. Snap had earlier aimed for a valuation of £25bn, but a price of $14 to 416 a share is revealed in the updated regulatory filing, puts the market valuation to $16.2bn to…

Snapchat star of Los Angeles

Snapchat one of the largest technology initial public offering company based on a quiet street leading to the Venice boardwalk in Los Angeles. eclipsing the Henna tattoo and hemp clothing stalls. Snapchat’s IPO is expected to be valued at $25bn  and founder and CEO Evan Spiegel is enjoying the success after luring software developers to…

Snapchat surpasses 150million daily users

Four-year-old popular messaging app Snapchat Inc valued at £12.42bn ($18bn), passed over 150million people using the service each day, and is now more popular than Twitter Inc by daily active users. Increasingly more and more investors like Fidelity Investment, Atlantic and Sequoia Capital are looking to have a share in Snapchat, as it generated £40.71m…