Regulator Ofcom said “an auction of frequencies, for the next generation of mobile phone networks has raised £1.36bn with Vodafone, EE, O2 and Three all winning the bandwidth needed for the future 5G mobile internet services and faster connections which is expected to be launched in 2020. Ofcom auctioned two spectrum bands 3.4 GHz, which…
Category: Digital Mobile Marketing
Mukesh Ambani, India’s richest man, has spent £25bn building up his telecoms company Reliance Jio – the biggest private sector investment with over 200m Indian phone users taking advantage of the competition, as he fights for dominance in the second-largest telecoms market by user numbers. Most of the money was spent by giving away free…
WPP which owns companies like Ogilvy& Mather, J Walker Thompson and Group M, had a steep share price fall, by more than 6 per cent in the wake of threat from new competitor like Accenture and the rise of Google and Facebook in advertising. At the start of the year WPP had forecast flat margin…
India’s largest mobile payments group, Paytm is to get $300m investment from Warren Buffett’s Berkshire Hathaway. The investment in One97 Communications signals Mr Buffett growing more comfortable with new technology and payments companies through Berkshire’s holdings in Apple and Visa. Paytm founded by a 40-year-old, Indian entrepreneur Vijay Shekhar Sharma, ranked as India’s youngest billionaire…
Martin Sorrell is acquiring MediaMonks, a Netherlands-based digital production company, his first acquisition since leaving WPP and starting his own advertising venture. Sir Martin resigned from WPP after 33 years, which he turned into the world’s largest advertising group, after an investigation into his conduct last spring. He launched his own company S4 Capital, six…
Sir Marin Sorell the former CEO of WPP who resigned in April 2018 which he founded and grew into the world’s biggest advertising holding group, embroiled in contro0versy over his departure. Ken Auletta states in the last chapter of Frenemies, “Seventy-two and still robust, Martin Sorrell was unlikely to step down any time soon” which…
India to have 1bn broadband subscribers by 2022 and the internet penetration, under the first phase of the project several villages are to be connected by optical fibre cable. There are 422.19 million broadband subscribers at present. However according to Telecom Regulatory Authority of India (TRAI) chairman RS Sharma, “Low broad penetration in India will…
Over 50 per cent of Google search queries worldwide were done using mobile devices. In the US, consumers spent more time on apps than they did on watching Television and over 80 per cent of Facebook’s third-quarter revenues come from mobile ads. Recently Google’s app MobileGeddon is a must have for all two billion mobile users…