In Zuboff ‘s view Google’s original aim of making all the world’s information accessible mutated into a ruthless domineering to make money by exploiting and modifying human behaviour, by serving up ads to users just when they are most susceptible to persuasion and generating wants they did not know they had. Google is following a…
Snapchat is today launching new lenses that respond to voice commands. Snapchat is rolling out a series of lenses that will animate when users speak simple English world like “hi’’ , “love’, “yes”, “no” and “wow”, as opposed to taking some other action like opening their mouth or raising their eyebrows. By saying “HI” in…
Rihanna was the subject of an advert on the Snapchat which asked users if they would “rather slap Rihanna or punch Chris Brown”, which appeared for a game to reference Chris Brown’s conviction for assaulting Rihanna in 2009 while they were dating. Snap Inc says the ad “ never should have appeared on our service.…
Seven-year-old Snapchat is a conundrum for people over 30. Billy Gallaher captures the appeal of the Snapchat but fails to exert the secrecy of how a photo-messaging app with a definite reputation as sexting tool rose to become a $22bn public company used by 187 million people daily. Snapchat is an image messaging…
Sociologist, Donna Freitas after interviewing 200 students from 13 US colleges about their social media addictions, writes in her latest book, “Students express near universal adoration of Snapchat. They can say dumb things, and take goofy, ugly photographs and parade them to other people, and can be sad, mean and negative.” Social media has…
Facebook Snapchat $ $ Market Capitalisation 395bn 31bn Funds Raised at IPO 166bn 3.4bn Daily Active users 1.3bn 160m Revenue 2016 27.6bn 404m Profit 2016 10.2bn -515m Snapchat investor who have given a market value of more than $30bn hope it can effectively compete with Facebook on online advertising. Evan Spiegel CEO of Snapchat…
Snapchat, the messaging app owners has slashed its proposed one of the largest US tech listings, as the company prepares for marketing campaign. Snap had earlier aimed for a valuation of £25bn, but a price of $14 to 416 a share is revealed in the updated regulatory filing, puts the market valuation to $16.2bn to…
Snapchat one of the largest technology initial public offering company based on a quiet street leading to the Venice boardwalk in Los Angeles. eclipsing the Henna tattoo and hemp clothing stalls. Snapchat’s IPO is expected to be valued at $25bn and founder and CEO Evan Spiegel is enjoying the success after luring software developers to…
Four-year-old popular messaging app Snapchat Inc valued at £12.42bn ($18bn), passed over 150million people using the service each day, and is now more popular than Twitter Inc by daily active users. Increasingly more and more investors like Fidelity Investment, Atlantic and Sequoia Capital are looking to have a share in Snapchat, as it generated £40.71m…
Snapchat, the Social media giant is launching a new advertising campaign known as “Sponsored Lenses” to be unveiled on Halloween. This follows the introduction of the “Lenses” feature, allowing users to add special effects to the pictures they share. Snapchat, a video messaging application, was started by Bobby Murphy and Evan Spiegel as a project for…