Christmas comes early at Selfridges

Selfridges which knocked up record profits of £181 million last year, were recognised as the Best Department Store in the World for the fourth time, now retaining the title until 2020.

They offer huge discounts on items you’re unlikely to find elsewhere in their London’s Oxford Street flagship, Birmingham or Manchester and  get off 20 per cent for fashion, jewellery and home accessories purchases and 10 per cent  off beauty, watches, wine and tech.

They do not participate in Black Friday instead they market their offers which run right alongside Black Friday and Cyber Monday everywhere else as Christmas Comes Early.

Selfridges has the distinction of offering you some of the most prestigious brands in the world many of whom make exclusive products or versions of existing products, specifically for the Selfridges customer.

Expect huge discounts on their chic workwear from Rouland Mouret, Mulberry, Stella McCartney handbags and exclusive J Brand jean styles and Valentino rockstuds.

You could also get at the lower end 20 per cent off  Tissot and Gucci but the high-end you could expect the same percentage off for brands like TagHeuer and Breguet  which is costing about £122, 900.