Digital advertising boom as Ads to spend  £15bn this year

Digital Advertising spend will enjoy double figure growth as the industry moves away from traditional media formats according to latest forecasts by Barclays Corporate Banking.

The digital with out-of-home advertising earmarked as key area of transformation after Digital OOH surpassed traditional outdoor for the first time last year.

According to Sean Duffy Head of TMT at Barclays Corporate Banking “ Adtech is already helping Uk business to compete on the global stage and will continue to allow brands to market themselves more effectively as further technology advances are harnessed.”