InMobi and Taboola alliance brings content discovery to 2.5 billion new consumers

Taboola and InMobi to engage 2.5 billion consumers and enhance their content discovery in Miip

InMobi, the world’s largest independent mobile advertising platform, launched an enhanced discovery feature in Miip which will transform the mobile advertising world, founded by Naveen Tewari and Taboola, founded by Adam Singolda, who started his company from Dorm room, in Israel, announced their strategic partnership to connect personalised content recommendations from around the World to its mobile commerce discovery platform Miip.

Taboola’s current network already eclipses Facebook users in US. The partnership will expand to one billion mobile consumers across 200 countries. Taboola and InMobi alliance will see both technologies integrated into InMobi’s mobile advertising network, spanning 700 native mobile apps including news, information, sports, entertainments, Games and messaging. InMobi will get access to thousands of content marketers that buy on Taboola every day.

Content marketing is extremely successful as it inspires and sparks an emotional connection and that content educates and informs the customers.

Naveen Tewri, CEO of InMobi, based in Bangalore India, has 24 offices in 17 countries and hopes they will send adverts to two and half billion people every day.