Lakme Fashion week 2015

Lakme Fashion week 2015, was celebrated in Mumbai’s Palladium Hotel, – a luxury 5 star hotel in Mumbai property that is the epitome of sophisticationand supreme hospitality.  The biggest fashion event of the year in India showcasing of everything that is and has been Fashion for the past decade and a half.

Vikas, “E-commerce has enabled brands to reach every corner of the country, as a result of which fashion is no longer restricted to the large metros, but is also capturing the imagination of people in tier-two and tier-three towns, who now have access to thousands of national and international brands, and even to high-end labels through our newly-launched Designer Store, at the click of a button. More than 50 per cent of the orders we receive are from cities outside the metros. We see that there is a large interest and market for ethnic and fusion wear.”

Indian Fashion industry made history, as young gun Masaba Gupta showcased her collection on social media website Instagram on Day 1 of the Lakme India Fashion Week. Showcased on her Instagram handles @houseofmasaba and @masabagupta, the colourful range titled ‘Sugar Plum’ showcased a host of rainbow-hued tiny crop-tops, printed piped shirt, off-shoulder loose tents, large skirts and sleeveless shirt collar column dresses with popsicle prints, and scarves tied on the models’ heads. Even Bollywood actresses Vidya Balan, Kareena Kapoor, Sonakshi Sinha and Deepika Padukone all got up from among the guests and walked the ramp as show stopper display for budding designers.