Marmite back at Tesco online holding current prices
Marmite back at Tesco Online as Unilever forced to freeze prices.
A dip in pound’s value sparked a major dispute with Tesco and money-grabbing food giant Unilever who wanted increase prices by 10 per cent due to Brexit. Tesco’s chief executive Dave Lewis, who has a reputation for standing up to price-war bullies and eventually both Unilever and Tesco have declared peace.
The Supermarket resolved the dispute over proposed price rises driven by falling pound.
Britain’s biggest supermarket had refused to comply with Unilever’s proposed rises and instead pulled down all Unilever goods from their online site including Marmite, Ben & Jerry’s Ice cream provoking a public outcry over the High Street fall out from Brexit vote.
Both companies after washing their laundry in public said last night the dispute was over. “ We always put the customers first and we are pleased it’s resolved to our satisfaction.”
However, neither group would say if their agreement fell short of the 10 per cent price rise that Unilever had been demanding to offset the rising cost of materials priced in foreign currencies. Sterling has fallen nearly a fifth since the referendum.
Tesco purchasing executives were upset about products such as Marmite which are made in the UK, mainly from Slurried yeast, a beer production byproduct bought cheaply from breweries around the country and processed at a giant factory in Burton-on-Trent in the Midlands. Even the marketing expenses are also paid for in pounds and should not have any effect on June’s Brexit referendum.