Obama’s autobiography has already sold more than 10 million copies

Michelle Obama’s autobiography has sold more than 10m copies to date according to the former first lady’s publisher Thomas Rabe CEO of 180-year-old German media group Bertelsmann.

Penguin Random House, the publishing arm of Bertelsmann, hailed won a fierce bidding war for Barrack and Michelle Obama’s autobiographies in 2017, paying over $67m for a two book deal. Obama’s autobiography “Becoming” as life after the White House continues to prove commercial gold for Brand Obama and has been promoting her memoir with a hugely popular world tour.

Bertelsmann made a disclosure of a 3 per cent increase in group revenues to €17.7bn for 2018 after the group made progress in the shift to digital. Revenues from digital contributed 49 per cent of groups revenue up from 46 per cent.

PwC believes the ebook sales are growing but slowing. The world market for consumer books rose form $53.6bn to $58.8bn between 2013 and 2017.