Sky believes in better German Bundesliga football deal

Sky pays £3.59bn (€4.6bn) for  the lion’s share of TV rights to German Bundesliga football matches and has retained its dominance but will share rights to live matches with, Eurosport. They will be paying £683.28m (€876m) for four years, up from £379.08m (€486m) under its existing deal, to the German Professional Football, as Sky’ share price rose almost 4 percent. The company spends £5.15bn (€6.6bn) a year on programming across its pan-European pay-TV business.