Snapchat guilty of trivalising domestic violence victims: Rihanna

Rihanna was the subject of an advert on the Snapchat which asked users if they would “rather slap Rihanna or punch Chris Brown”, which appeared for a game to reference  Chris Brown’s conviction for assaulting Rihanna in 2009 while they were dating.

Snap Inc says the ad “ never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it throughout the review process. We are investigating how that happened so that we can make sure it never happens again. ”

Rihanna posted a comment on Instagram Story saying she was “trying to figure out what the point was with this mess”. I’d love to call it ignorance, but I know you ain’t that dumb”. Rihanna accused Snapchat of “intentionally” shaming domestic violence victims. “ This is  not about my personal feelings, cause I don’t have much of them but all the women, children and men that have been victims of Domestic Violence in the past and especially the ones who haven’t made it out yet. You let us down! Shame on you . Throw the whole app-ology away”.

Snap’s advertising policy says on its website “All ads are subject to our review and approval. We reserve the right or reject or remove any ad in our sole discretion for any reason.

Snap Inc’s shares fell by almost 8  per cent  – wiping £1bn off its market value when Kylie Jenner tweeted that she was “sooo over” the social media platform in February.