Uber accepts cash payments in India

In an attempt to  compete with cheaper rivals in emerging markets, the San Francisco based Uber has decided to adapt the Indian way where cash is king. The high-tech ride hailing app Uber was forced to permit customers to hand over rupee notes to pay for rides  in the southern technology hub of Hyderabad cash dominated mass market,  the first time Uber has offered this option in any country. This policy move by Uber is a change of policy from their normal business transactions of allowing customers to use their credit cards or online payment systems only.

Last year, Uber had raised more than $4bn  and they are looking to raise a further $1.5bn and their valuation likely to exceed $50bn. Uber is investing heavily in India their second largest market by users . Only two per cent of the 900m adult population use a credit card or make payment on line.