Woolworth high street relaunch a hoax

A Tweet announcing the relaunch of Woolworths although proved to be a hoax but gone viral.

The Twitter account@UKWoolworths, linked to a website that was not active, which has now over 4, 000 followers misspelled the shop’s name.

Very, the company that owns the local rights to the Woolworths brand, confirmed it was a hoax. “We own the Woolworths trademark in the UK” and the Twitter account UKWoolworths is not connected to the Very Group” according to a spokesman.

The original tweet read “Here to save 2020. Woolworths is coming back to your High Street, as a physical store. A couple of legal things to get sorted but we’re full steam ahead at Woolworths HQ. We want to get this right, so we need your help. What do you want at your  UK #Woolworths?”.

The brand was a much-loved part of UK shopping history, when Woolworths closed its 815 stores, many of which were taken over by shops such as Wilko and Poundland.

The Woolworths name remains in use in Australia, New Zealand and South Africa as an unrelated retail brand.