YouTube launches Click & Buy video adverts

YouTube viewer will now be able to shop from Video adverts they are watching, in line Google’ s latest strategy to take on Amazon and eBay in e-commerce.

Advertisers can display links to individual products from the video ad, empowering them to combine branded messages with suggestions of specific items targeted to a specific group of customers with prices and descriptions.

Neal Mohan, VC of brand advertising at Google, which owns YouTube, said its video site is now fully connected to technology that powers Google shopping. The user will be sent to the sellers website to make the purchase and complete the transaction.

Google is working on a “Buy button” which will allow consumers to use smartphones to buy from a search advert without ever leaving Google search page. YouTube hopes its new venture into e-commerce will maximise the use of 1m channels on its site that are focused on reviewing products.