Social-media influencers income soars
The Average price of a sponsored photo on Instagram has leaped from £104 ($134) t0 £1, 276 ($1, 6742 in 2019.
Brands are willing to pay more to sponsor posts, videos, stories and blogs too. “Digital marketing is the equivalent of word of mouth but there will always be a mix between that and traditional advertising.”
The report looked at sponsored content on Facebook., YouTube, Instagram and blogs examining negotiated rates from 2014 to 2019.
Instagram with over 800 million active users is one of the most far-reaching social media networks you can use for marketing purposes. Instagram’s proven advertising for business today with eMarketer estimates worldwide instagram ad revenues will exceed $10billion by 2019 an exponential increase from 1.86 billion in 2016. Posting to Instagram consistently can help businesses find resonance with their audience and be successful faster.
From micro-influencers with fewer than 100, 000 followers to celebrities found that there was good money to be made.
The average cost for a sponsored Instagram photo has risen 44 per cent from 2018 to 2019 alone and for a sponsored blog post it has soared from $7.s9 in 2006 to $1, 442 in 2019, while YouTube Videos command the highest fees four times that of the next highest-priced form of sponsored content up from $420 in 2014 to $ 6, 700 in 2019. Facebook status update has risen from $8 in 2014 to $395 in 2019. A Twitter post has risen from $29 in 2014 to $422 in 2019 and blog posts have risen from $407 to $1, 442.
But as more and more people rush to become social-media influencers the industry has come under increased and intense scrutiny from regulators.
Last month three influencers had Instagram posts touting diet products banned by the Advertising Standards Authority which named and shamed them as “irresponsible”.
The Competition and Markets Authority warned that some influencer posts could break consumer law if they did not make clear when posts endorsing products were ads.
Brands will continue to throw money into social-media advertising according to data from socialbackers. Influencer sponsored posts grew by 150 per cent in the last year with the use of Hashtag ad more than doubling and brands will up their spend on influencer marketing in 2020, making it a $10bn industry.
Instagram with over 800 million active users is one of the most far-reaching social media networks you can use for marketing purposes. Instagram’s proven advertising for business today with eMarketer estimates worldwide Instagram ad revenues will exceed $10billion by 2019 an exponential increase from 1.86 billion in 2016. Posting to Instagram consistently can help businesses find resonance with their audience and be successful faster.
Starbucks was an early adopter of Instagram with over 200, 000 followers and highlights in-store experiences at locations from around the world and shares the photos with its Facebook fans too, so customers can comment on upcoming or new flavors.
Nike the 2nd most followed Instagram account generated $595m in mobile ad revenue in 2015 now has over 800m monthly active users and 300m account use Instagram stories every day. Nike post is a mix of content from celebrity-endorsed through to lifestyle-based performance shots using still imagery, animated imagery and video to define moments.
Red Bull has never been just about drink, and over the years it has emerged into a lifestyle brand that is envied by all. Red Bull’s high energy brand sponsors extreme athletes and events, and its inspiring pictures of these events Red Bull shares with fans around the world.
Marc Jacobs, high-end fashion brand encourages your fans in on the snapping and creatively used its account over the holidays to ask followers to share their family moments by using hashtag ♯marcfam.
Tiffany & Co’s high-end price tag is effectively using Instagram to show every intricate detail that goes into creating the diamond rings and jewellery girl crave for.
Instagram is a highly visual social media channel and perfect for brands to tell their story by ensuring that people see their Instagram images.
Instagram followings for National Geographic with 77.2 million followers, with Nike closing in on 72 million followers.
| Name | @username | Billion followers | Engagement rate | Authentic engagement |
| Cristiano Ronaldo | @cristiano | 0.2 | 2.62% | 3.8m |
| Selena Gomez | @selenagomez | 0.2 | 3.27% | 3.9m |
| Leo Messi | @leomessi | 0.1 | 3.34% | 3.4m |
| Kylie | @Kyliejenner | 0.2 | 2.20% | 2.5m |
| Beyonce | @beyonce | 0.1 | 2.05% | 1.8m |
| Ariana Grande | @arianagrande | 0.2 | 1.08% | 1.3m |
| Kendall | @kendalljenner | 0.1 | 2.04% | 1.8m |
| Kim Kardashian West | @kimkardashian | 0.2 | 1.19% | 1.3m |
| Taylor Swift | @taylorswift | 0.1 | 1.44% | 1.5m |
| @neymarjr | 0.1 | 1% | 1m | |
| 3n310ta neymarjr | @therock | 0.2 | 0.51% | 0.7m |
| Top food influenders on Instagram | |
| Name | Followers in Million |
| Jamie Oliver | 6.7 |
| Brad lau | 0.62 |
| Top travel influeners on Instagram | |
| Anne White | 0.99 |
| Top fashion influencers on Instagram | |
| Chiara Ferrangi | 15.3 |
| Mariano Di Vaio | 6.1 |
| Aimee Song | 5.3 |
| Alexa Chung | 3.1 |
| Danielle Bernstein | 2.1 |
| Julia Hengel | 1.2 |
| Top Photography influencers on Instagram | |
| Paul Nicklen | 5.6 |
| Murad Osmann | 4.3 |
| Jimmy Chin | 1.9 |
| Jack Harries | 1.5 |
| Michael Yamashita | 1.4 |
| Top Lifestyle influencers on Instagram | |
| Joanna Stevens Gaines | 11.2 |
| Lilly Singh | 8.9 |
| Rosanna Pansino | 4.4 |
| Jannid Olsson Deler | 1.4 |
| Top design influencers on Instagram | |
| Grace Bonney | 0.932 |
| Studio McGee | 0.78 |
| Marie Kondo | 0.668 |
| Ashley Stark Kenner | 0.52 |
| Top Beauty Influencers on Instagram | |
| Huda Kattan | 28.2 |
| James Charles | 15.8 |
| Zoe Sugg | 10.4 |
| Jeffree Star | 8.8 |
| Naomi Giannopoulos | 7.3 |
| Manny Gutierrez | 4.8 |
| Shayala Mitchell | 2.8 |
| Top Sports & Fitness influencers on Instagram | |
| Jen Selter | 12.8 |
| Kayla Itsines | 11.7 |
| Simeon Panda | 5.4 |
| Massy Arias | 2.5 |
| Cassey Ho | 1.5 |
| Sjana Elise Earp | 1.4 |