Academic from Cambridge university and Facebook data mining

The Cambridge University sought the help of external arbitration to  intervene in a dispute between Aleksandr Kogan, the academic and colleagues concerned by how he was planning to use data in work with Cambridge Analytics.

Over the last years members of the Cambridge Psychometrics Centre,  worked on tools that can analyse anonymised Facebook data for  political and psychological purposes. Kogan who developed a similar app for Cambridge Analytic that could be used commercially and his app was downloaded by 270, 000 Facebook users and acted as a gateway allowing access to over 50 million  Facebook profiles.`

Once their data were gathered and whisked off, without anonymisation and  allegedly passed to Cambridge Analytica which  used it to tailor political adverts aimed at specific individuals whose data were hoovered up in the first place and  effectively used as Donald Trump’s presidential campaign tool,  according to whistle blower Chris Wylie, a ex employee.

Eaton educated Alexander Nix, the CEO  of Cambridge Analytica, who was suspended from his job on Tuesday, and made a pariah at Facebook, having exposed Facebook’s lac control over  2 billion users’ personal data, The amount of online data available on everyone’s behaviour and personality has exploded not only on Facebook, but via data brokers like Acxicom, Datatrust, Experian, Infogroup and  Nix only nicely packaged it with the help of Mr Trump’s former aide Steve Bannon and Robert Mercer, the Trump-backing billionaire investor in Cambridge Analytica.