Herd of wild elephants at Tekkady

Albay and Tekkady are World’s top emerging destinations

Legaspi Albay
Legaspi Albay
Tekkady white water bamboo rafting
Tekkady white water bamboo rafting
Herd of wild elephants at Tekkady
Herd of wild elephants at Tekkady
Tekkady
Tekkady
Backwaters of kerala lined with coconut trees
Backwaters of kerala and coconut trees

Thekkady, in Kerala, located on the banks of river Periyar, famous for its herds of wild elephants, has been named the “world’s top emerging destination” in the inaugural Pacific Asia Travel Association (PATA) CEO Challenge 2015.

Albay province in Phillippines located in Bicol region in southeastern Luzon Island.

Thekkady, located in Idukki district, shared the award with Albay province of the Philippines. The award was announced in Bangkok on 21st October, 2015, Wednesday.

While Thekkady bagged the award in the second- and third-tier cities category, Albay received the honour in the category for regions, states and provinces.

The PATA CEO Challenge is aimed at utilising the £325,000 $500,000 award to develop and create a digital marketing campaign to showcase the destination to a global audience.

Leading global travel site TripAdvisor, the PATA CEO Challenge 2015 partner, will provide its expertise to developing the campaign.

The award will be presented in London on November 2, the opening day of the World Travel Mart.