Facebook and WPP in creative ambassador programme

Facebook and global advertising and public relations company WPP, has launched “ creative Ambassador Programme” in India that will empower WPP creative agencies to develop mobile first creative for their clients.

Facebook and WPP will work together to instill rich creative expression on Facebook and Instagram that are beneficial for clients and people.

Facebook is concentrating on helping partners develop ideas that can be engaging and intriguing for the mobile world. This program will bind together and educate creative talent to leverage the Facebook targeting tools and personalised marketing at scale to build brands and produce best in class work in a mobile-first world.

“ The Creative Ambassador Programme, will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalised marketing at scale to build brands and produce best in class work in a mobile first world “ according to Umang Bedi, Managing Director, Facebook India and South Asia.

The programme was launched in Asia-pacific in June 2016, and has been rolled out to Hong Kong and Singapore.

According Scott Spirit, WPP Chief Digital and Strategy Officer “By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve.

The partnership programme will be expanded to Australia this year followed by New York