Google agrees to buy Apigee for £482m
Google’s purchase of Software developer Apigee is certainly a boom for B2b marketers.
The search engine giant has agreed to pay £482m ($625m) for Apigee Corp, a provider of cloud-based software tools that companies use to develop and manage application programming and interfaces, or APIs to transfer data between applications like e- commerce sites and customer databases.
This certainly will help B2B brands hoping build and manage APIs that sales rep[s use to access online database information in sales records and customer activity.
Apigee specialises in selling a platform that helps companies to manage their APIs, programming tools that help developers build software that talks to each other and shares information without revealing the underlying code. APIs have become an integral part of cloud software development, allowing one application to pull data and use services from multiple programs.
Diane Greene, Senior Vice President of Google’s cloud business said: “ the addition of Apigee’s solutions to Google cloud will certainly accelerate our customers’ move to supporting their business with high-quality digital interactions.”
Apigee’s services is used by many of the world’s largest organisations to enable their digital business including 30 per cent of the Fortune 100, five of the top six Global 2000 retail companies and five of the top global telecommunications. Apigee headquartered in San Jose, California has over 500 employees worldwide. The digital revolution is in full swing, moving fast and gaining momentum, it is time to adapt or die and those adapting the fastest will win.
Apigee’s customer base includes AT&T Inc, Burberry Group Plc, Morning Star, First Data and Walgreen Boots Alliance Inc. Apigee is best known for their API Gateway software Apigee Edge, which lets users take advantage of general API management, operations, and analytics tooling.
Apigee deal will officially close by end of 2016 subject to stockholder and regulatory approval. Google has released several complex APIs recently including additions and enhancements to their roadmap. As the need for analytics, data science and accessibility to the complex underlying process beneath this cutting-edge functionality, the intricate rise of APIs and ensuring data encryption/decryption compliance and data traffic management are handled properly across all their APIs without error. Acquiring Apigee, means Google can concentrate on releasing increasingly complex research driven APIs without actually building the tool themselves.
Google also recently acquired the e-commerce cloud management company Orbitera and Apigee partnership is pivotal.