Google topple Apple take the top spot
| 2017 Rankings | Brand Name |
| 1 | |
| 2 | Apple |
| 3 | Amazon.com |
| 4 | AT&T |
| 5 | Microsoft |
| 6 | Samsung Group |
| 7 | Verizon |
| 8 | Walmart |
| 9 | |
| 10 | ICBC |
| 11 | China Mobile |
| 12 | Toyota |
| 13 | Wells Fargo |
| 14 | China Construction Bank |
| 15 | NTT Group |
| 16 | McDonald’s |
| 17 | BMW |
| 18 | Shell |
| 19 | T Deutsche Telekom |
| 20 | IBM |
| 21 | Mercedes Benz |
| 22 | General Electric |
| 23 | Alibaba |
| 24 | Walt Disney |
| 25 | Chase |
| 26 | Marlboro |
| 27 | Coca-Cola |
| 28 | Nike |
| 29 | Bank of China |
| 30 | Bank of America |
Google is the World’s most valuable brand according to new rankings compiled by Global 500 research by business valuation company Brand Finance.
It found that Google’s value had leapt 24% in the past year while Apple’s dropped 27% – allowing the search engine to take the top spot by toppling Apple.
Google’s brand value is estimated at $109, 470m, compared to Apple’s $107, 141m, followed by online retail giant Amazon in the third position with a brand valuation of $106, 369m. Microsoft, Samsung, Facebook all made the top 10, clinching the fifth, sixth and ninth places respectively. Others in the top 30 are Alibaba, Coca-Cola, Marlboro, Walt Disney, BMW, Mercedes and Nike.
According to Brand Finance’s chief executive David Haigh, the Global reports looks at the future of a company, rather than the past.