Jony Ive Apple Design Genius leaving the company
Sir Jonathan Paul Ive (Jony Ive), the British born industrial designer who created the first iPhone, The MAC, iPod, and turned a faded Silicon Valley giant into the world’s most valuable company, will leave Apple this year after more than two decades to start his own design company after nearly 30 years with the tech giant. Jony’s first jobs after leaving Newcastle Polytechnic was at the London Design Agency Tangerine. While there, he was asked to work on a number of products including microwaves, a comb aimed at hairdressers: the Brian Drum Flatliner and a toilet and basin. In 1997, Apple released an unusual computer to mark the firm’s 20th birthday – the Tam. The limited edition product, aimed at wealthy users who were prepared to pay $7, 499 at launch ( about £9, 400 today’s prices). But the Tam did not fare well and about six months after release its price was cut to $3, 500 which helped to improve sales, and the remaining stock sold out at retailers when the price was lowered further to $1, 995 in March 1998. In21013, Ive collaborated with designer Marc Newson to create a one-off Leica Digital Rangefinder camera with sleek aluminium body, with more htan 500 models and 1, 000 prototype parts were made during the production of the single special edition device and was auctioned to raise money for the global fund to fight aids, Tuberculosis and Malaria, Sotheby’s records show the buyer paid $1.8m. In 1§998 G3 personal computer with its bold, translucent coloured shell was very well received.
Sir Jonathan is setting up his own venture , a creative business called Love From, with Apple as its first client. Although the transition will begin this year, with Love From launching fully from 2020.
Sir Jonathan knighted in 2012, has provided vital continuity for Apple’s strategic vision since the death of co-founder Steve Jobs in 2011.
Sir Jonathan said his new business would be joined by Marc Newson, part of Apple design team since 2014.
Jony Iva also served as the Chancellor of the Royal College of Art in London. He joined Apple in 1992 . His name can be found on 1, 628 patents I the US Patent and Trademark Office’s (USPTO) database. The first one he was part of , filed in 1994 when Apple was still called Apple Computer, was for the design of a product now seen as being far too ahead of its time, the Apple Newton handheld digital assistant Ive went on to have a hand in just about every major piece of hardware Apple has released since the turn of the century, including iMac, iPod, iPhone, iPad and Apple Watch. His designs have sold billions of units, helping turn Apple into one of the most valuable companies in the world.