New iPad Pro and pencil available from November 2015
Apple has unveiled a larger iPad PRO which could reinvigorate interest.
The iPad Pro has a 12.9in (32.8cm) display, making its shortest edge the length of its earlier models’ height.
Apple, suggested the larger screen suited work tasks, video games and both editing and watching movies.
Sales of the company’s smaller iPads had been on the decline, as it was facing some challenging times. Apple sold 19% fewer units over its last three quarters than over the same nine months a year earlier.
Apple said the new device offered the similar processing power to 80% of portable PCs sold over the past six months.
It announced a stylus called the Apple Pencil, which has sensors in its tip to help it mimic the effect of using a real pencil on paper.
Apple said the iPad Pro should run for 10 hours of use between charges and would be available in November and range from £520 to £702 ($799 to $1,079) depending on its level of storage and 4G connectivity. The Pencil costs $99 and the keyboard $169.
As of June 2015 Apple sold 773.7m iPhones, a 14.6 per cent share of the global smartphone sales and 282.2m iPads, 112 per cent annual rise in sales to China. It has $203.4bn of held assets and 92,600 full time employees.