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Protection on-demand

Siahaan Seth
Siahaan Seth

condom

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Delhi-based start-up SMS Contraceptive is capitalising on national awkward conversations by  offering home delivery of not pizza but contraceptives within guaranteed 30-minute window.

Prospective customers can place condom and contraceptive pill orders on demand  via phone, SMS, WhatsApp and Snapchat, with the products  on their way via scooter across Delhi.

Siahaan Seth (18) the founder says requests for the service -which also offers pregnancy tests and lubricant – are highest among teenagers ages 18-25. Unplanned pregnancies account for over 20 per cent of all cases in India, so a text or WhatsApp could make a difference.

SMS Contraceptive currently operates only in Gurugram, a suburb of Delhi and plans to expand to other areas in the Indian capital.