Top 100 Brand list
Top 100 brand list
Apple, Amazon and Google are the three most valuable global brands in a top 100 list with Facebook at 9, Chanel at 23,Subar Jaguar Land Rover at 78, followed by Mini at 90, Spotify at 92, Burberry at 94, Johnnie Walker at 97, Hennessy at 98, Nintendo at 99 and Subaru at 100.
Chinese businesses such as Tencent and Alibaba are seeing rapid increases in their brand value, growing at double the pace of their Us rivals. Gucci has over 25m followers on Instagram.
Band Z ranking of the world’s most valuable brands have been calculating values by combining financial and market data with surveys of more than 3.6m customers in 51 countries for their view about brand and compiled by WPP’s marketing and brand consultancy Kantga Millward Brown.
| 2018 Ratings | Brand | Category | Country | Value 2018 ($m) | Value 2018 (£m) |
| 1 | Technology | US | 302.063 | 232.589 | |
| 2 | Apple | Technology | US | 300.595 | 231.458 |
| 3 | Amazon | Retail | 207.594 | 159.847 | |
| 4 | Microsoft | Technology | US | 200.987 | 154.760 |
| 5 | Tencent | Technology | China | 178.990 | 137.822 |
| 6 | Technology | US | 161.106 | 124.052 | |
| 7 | Visa | Payments | US | 145.611 | 112.120 |
| 8 | McDonald’s | Fast Food | US | 126.044 | 97.054 |
| 9 | Alibaba | Retail | China | 113.401 | 87.319 |
| 10 | AT&T | Telecom providers | US | 106.698 | 82.157 |
| 11 | IBM | Technology | US | 96.269 | 74.127 |
| 12 | Verizon | Telecom providers | US | 84.897 | 65.371 |
| 13 | Marlboro | Tobacco | US | 81.914 | 63.074 |
| 14 | Coca-Cola | Soft Drinks | US | 79.964 | 61.572 |
| 15 | Mastercard | Payments | US | 70.872 | 54.571 |
| 16 | UPS | Logistics | US | 60.412 | 46.517 |
| 17 | SAP | Technology | Germany | 55.366 | 42.632 |
| 18 | Wells Fargo | Regional Banks | US | 54.592 | 42.036 |
| 19 | Disney | Entertainment | US | 53.833 | 41.451 |
| 20 | The Home Depot | Retail | US | 47.229 | 36.366 |
| 21 | China Mobile | Telecom providers | China | 46.349 | 35.689 |
| 22 | ICBC | Regional Banks | China | 45.853 | 35.307 |
| 23 | Starbucks | Fast Food | US | 44.503 | 34.267 |
| 24 | Xfinity | Telecom providers | US | 43.056 | 33.153 |
| 25 | Deutsche Telecom | Telecom providers | Germany | 41.499 | 31.954 |
| 26 | Louis Vuitton | Luxury | France | 41.138 | 31.676 |
| 27 | Spectrum | Telecom providers | US | 39.372 | 30.316 |
| 28 | GE | Conglomerate | US | 39.041 | 30.062 |
| 29 | Nike | Apparel | US | 38.479 | 29.629 |
| 30 | PayPal | Payments | US | 35.440 | 27.289 |
| 31 | Walmart | Retail | US | 34.002 | 26.182 |
| 32 | Accenture | Technology | US | 33.723 | 25.967 |
| 33 | Samsung | Technology | South Korea | 32.191 | 24.787 |
| 34 | Moutai | Alcohol | China | 32.113 | 24.727 |
| 35 | American Express | Payments | US | 30.046 | 23.135 |
| 36 | Toyota | Cars | Japan | 29.987 | 23.090 |
| 37 | Vodafone | Telecom Providers | UK | 28.860 | 22.222 |
| 38 | Intel | Technology | US | 28.316 | 21.803 |
| 39 | Hermes | Luxury | France | 28.063 | 21.609 |
| 40 | Budweiser | Beer | US | 27.031 | 20.814 |
| 41 | Baidu | Technology | China | 26.861 | 20.683 |
| 42 | Zara | Apparel | Spain | 26.860 | 20.682 |
| 43 | Ping An | Insurance | China | 26.141 | 20.129 |
| 44 | L’Oreal Paris | Personal Care | France | 26.107 | 20.102 |
| 45 | Oracle | Technology | US | 25.802 | 19.868 |
| 46 | Mercedes-Benz | Cars | Germany | 25.684 | 19.777 |
| 47 | BMW | Cars | Germany | 25.624 | 19.730 |
| 48 | Huawei | Technology | China | 24.922 | 19.190 |
| 49 | China Construction Bank | Regional Banks | China | 23.747 | 18.285 |
| 50 | HSBC | Global Banks | UK | 23.633 | 18.197 |
| 51 | You Tube | Technology | US | 22.958 | 17.678 |
| 52 | RBC | Regional Banks | Canada | 22.924 | 17.651 |
| 53 | Movistar | Telecom providers | Spain | 22.824 | 17.574 |
| 54 | Gucci | Luxury | Italy | 22.442 | 17.280 |
| 55 | NTT | Telecom providers | Japan | 22.377 | 17.230 |
| 56 | FedEx | Logistics | US | 22.218 | 17.108 |
| 57 | Cisco | Technology | US | 21.331 | 16.425 |
| 58 | Citi | Global Banks | 21.258 | 16.369 | |
| 59 | JD.com | Retail | China | 20.933 | 16.118 |
| 60 | HDFC Bank | Regional Banks | India | 20.874 | 16.073 |
| 61 | Netflix | Entertainment | US | 20.819 | 16.031 |
| 62 | DHL | Logistics | Germany | 20.568 | 15.837 |
| 63 | Shell | Oil & Gas | UK | 20.264 | 15.603 |
| 64 | Pampers | Baby Care | US | 20.183 | 15.541 |
| 65 | Orange | Telecom providers | France | 19.647 | 15.128 |
| 66 | TD | Regional Banks | Canada | 19.628 | 15.114 |
| 67 | Chase | Regional Banks | US | 19.324 | 14.879 |
| 68 | Commonwealth Bank of Australia | Regional Banks | Australia | 19.286 | 14.850 |
| 69 | Agricultural Bank of China | Regional Banks | China | 19.141 | 14.739 |
| 70 | Subway | Fast Food | US | 18.766 | 14.450 |
| 71 | Colgate | Personal Care | US | 18.516 | 14.257 |
| 72 | Costco | Retail | US | 18.265 | 14.064 |
| 73 | JP Morgan | Global Banks | US | 18.251 | 14.053 |
| 74 | ExxonMobil | Oil & Gas | US | 18.222 | 14.031 |
| 75 | Adobe | Technology | US | 17.831 | 13.730 |
| 76 | IKEA | Retail | Sweden | 17.481 | 13.460 |
| 77 | Bank of America | Regional Banks | US | 17.439 | 13.428 |
| 78 | Salesforce | Technology | US | 17.026 | 13.110 |
| 79 | China Life | Insurance | China | 16.429 | 12.650 |
| 80 | US Bank | Regional Banks | US | 16.278 | 12.534 |
| 81 | Uber | Transport | US | 16.045 | 12.355 |
| 82 | Siemens | Conglomerate | Germany | 15.965 | 12.293 |
| 83 | Technology | US | 15.657 | 12.056 | |
| 84 | Bank of China | Regional Banks | China | 15.607 | 12.017 |
| 85 | Gillette | Personal Care | US | 15.358 | 11.826 |
| 86 | AIA | Insurance | Hong Kong | 15.131 | 11.651 |
| 87 | KFC | Fast Food | US | 14.829 | 11.418 |
| 88 | Ebay | Retail | US | 14.797 | 11.394 |
| 89 | HP | Technology | US | 14.537 | 11.193 |
| 90 | SF Express | Logistics | China | 14.496 | 11.162 |
| 91 | Technology | US | 14.465 | 11.138 | |
| 92 | ANZ | Regional Banks | Australia | 13.785 | 10.614 |
| 93 | ALDI | Retail | Germany | 13.785 | 10.614 |
| 94 | BT | Telecom providers | UK | 13.604 | 10.475 |
| 95 | Lowe’s | Retail | US | 13.111 | 10.095 |
| 96 | Ford | Cars | US | 12.742 | 9.811 |
| 97 | Honda | Cars | Japan | 12.695 | 9.775 |
| 98 | Pepsi | Soft Drinks | US | 12.685 | 9.767 |
| 99 | BCA | Regional Banks | Indonesia | 12.674 | 9.759 |
| 100 | Adidas | Apparel | Germany | 12.456 | 9.591 |