Twitter acquires ZipDial for $35m to expand Twitter experience with a mobile device in India. We believe Twitter – a platform invented for SMS and rich in media – is a perfect match for India, a mobile-first country with a celebrated media heritage and make Twitter even more accessible around the world. With this acquisition Twitter, will be enhancing their missed call mobile marketing, engagement and analytics for emerging markets for the next 3bn consumers.
ZipDial are leaders in missed call mobile marketing. Their core business enables global brands to engage with 100% of their clients consumers. Proctor and Gamble, Disney and Colgate are some of their clients using their innovative patent-pending products like consumer intelligence, platform drives solutions inclduing couponing, friend referrals, and on-pack activations, and have 2 to 5 times more unique users engaging on ZipDial than on any social network.
ZipDial’s discreet and permission-based marketing lures users to increase app downloads exponentially and track every interaction for app promotion and download through extended campaign features.
Twitter and ZipDial already have a history of getting great content to Indians, so each and every Indian user could follow their favourite sporting events, or Bollywood stars on Twitter by simply making a toll-free “missed call” to a designated phone number. Callers then started receiving inbound content on their phone in real time through voice, SMS or an app notification.