Twitter delivers birthday pints
Nick Matthewman, a student at the University of Sheffield, who was celebrating his 20th birthday on 20th September 2017, at the Banker’s Draft Wetherspoons in Sheffield when Rory McArthur (19) posted the invitation along with a photo saying ‘This is Nick and it’s his birthday. We’re at the Banker’s Draft Spoons in Sheffield, table 67, be generous and send him a Bev on the app xxx. Guys, we’re getting a Christmassy Colin the Caterpillar..”. The message was shared eight thousand times and numerous recipients placed orders regardless of whether the buyer is anywhere near the pub. The Wetherspoon app allows you to get drinks brought to you
Rory said: “ We ended up with eight glasses of milk, a pint of John Smith’s, a bottle of prosecco, a Jagerbomb two non-alcoholic bottles of Becks, two fruit shoots a pot barbeque sauce, a jug of curry sauce, a plate of peas, a bowl of ice cream and crispy onions.
According to Barman Steve Barnes 19, “ They left at 6 pm but we were still getting orders for table 67 at 10 pm. This is the power of App marketing on Twitter.