Kerala wins two PATA awards
Kerala Tourism Department has won “The Pacific Asia Travel Association Grand and Gold Award 2017” for its Muziris Heritage Project Film Tourism Brochure in the Marketing and Media-consumer travel brochure category.
The awards were presented at the 32nd edition of the PATA Awards held at Macao, in recognition of its innovative and trending marketing initiatives, which in turn boosted the state’s profile as a must-visit destination. The other award they won for E-Newsletter. It reflects their cutting-edge marketing techniques in elevating the state into the top-tier of coveted destinations for inbound tourism market.
P Bala Kiran, Director of Department of Tourism, Government of Kerala, received the award and said: “ the award has given us the opportunity to showcase the picturesque backwater, pristine beaches, dreamy hill stations and exotic wildlife locations to a global audience that Kerala has to offer.”
There were 269 entries from 83 organisations and individuals worldwide.