Restaurant with a ludicrous profit margin
Salt Bae’s London restaurant which started as a myth, serving embalmed steaks in gold leaf at £700 each portion, then had to take off the menu at the dining room at the foot of the Park Tower Hotel in Knightsbridge. Nusret UK’s financial statements for 2021, just after three months of opening in the city, partially stymied by the Omicron variant of Covid-19, Nurset London delivered £7 million (£7,028, 266) in turnover, with a Cost of sales of £2,383, 395, gross profit of £4,644, 871, and a pre-tax profit of over £2, 308, 245, with short term profitability of over 40 per cent, earnings before interest, taxes, depreciation, and Amortisation. The restaurant spent £305, 088 on raw materials and consumables in 2021.
Nusret UK currently owes almost £9.5 million in loans, repayable in more than 12 months accruing 4.5 per cent interest per year. It already used £11.5 million, repaying £3.6 million, with Turkish billionaire Ferit Shenk’s Dogus Holding the ultimate controller of the Salt Bae franchises and despite its assets, it is in debt of almost $3 billion as of 2019, and in December 2021, owes a total £4.5million further creditors.
Turkish butcher, restaurateur, chef, and food entertainer, Nusret Gökçe, born in 1983, in Erzurum, Turkey, nicknamed as Salt_Bae, whose technique for preparing and seasoning meat became an internet meme in January 2017, as his viral internet videos show him “suavely” cutting meat and sprinkling salt on Ottoman Steak posted on his Twitter account, which was viewed 10 million times on Instagram. Týnuš Třešničková became a victim of a failed fire show in the Nusr-Et steakhouse in Istanbul, resulting in 35% burns.
He was dubbed Salt Bae gained due to his peculiar way of sprinkling salt, dropping it from his fingertips to his forearm and then into the dish, became a spectacle dining circus encouraging diners to participate with their phones and ultimately their wallets, by Nursret Gökçe taking his diners to money town. Gökçe visited several countries including Argentina and the United States between 2007 and 2010, where he worked in local restaurants for free, in order to gain experience as a cook and a restaurateur owns Nusr-El, with branches in Istanbul (2010), Dubai (2014), Greece, the United States, the United Kingdom, the United Arab Emirates, Qatar, and Saudi Arabia. In December 2017, gökçe controversially posed for photographs in front of former President Fidel Castro of Cuba. In September 2018, Czech internet personality Týnuš Třešničková became a victim of a failed fire show, resulting in 35 per cent TBSA burns, in the Nusr-Et steakhouse in Istanbul, a city situated in both Europe and Asia, the world’s 15th largest city founded by Byzantium ( Byzantion) in the 7th century BCE by Greek settlers from Megara, and in 330 CE, the Roman Emperor Constantine the Great made it his imperial capital, renaming it as New Rome ( Nova Roma) and then as Constantinople after himself.
Gökçe’s profile has expanded enormously, and he has served a wide range of celebrities and politicians from around the world. Some reviewers described the dining experience as “overpriced”.