Google has overhauled its global tax structure and consolidated all of its intellectual property holdings back to the US, putting an end to the winding-down of a loophole estimated to have saved the US groups hundreds of billions of dollars. The company said this week that the move was designed to simplify its corporate tax…
The Average price of a sponsored photo on Instagram has leaped from £104 ($134) t0 £1, 276 ($1, 6742 in 2019. Brands are willing to pay more to sponsor posts, videos, stories and blogs too. “Digital marketing is the equivalent of word of mouth but there will always be a mix between that and traditional…
Google’s search engine growth is slowing down at an alarming rate according to the technology company as paid clicks on advertisements –crucial to Google’s revenues- were up just 1 per cent in the third quarter of this year compared with previous three months after decades of double digit growth suggesting that the users are increasingly…
Google, the world’s most popular search engine, is adopting artificial intelligence in its ranking algorithm. The change which Google explains as the most significant revision in at least five year, uses a new form of language analysis to understand users’ queries better and will affect its responses to one in `10 searches , according to…
Alarms already sounded by Bill Gates, late Stephen Hawking and Elon Musk, about artificial intelligence and how one day super-intelligent robots will one day wipe out or enslave humanity. Superhuman artificial intelligence is an approaching tidal wave that threatens not just human relationships and jobs but civilisation itself. Conflict between humans and machines is seen as…
Gretchen McCulloch, a Canadian linguist, making sense of the ways we communicate online “ how internet is making us more nuanced and inventive writers”, in her latest book she writes “ because of internet, through a revolutionary period in linguistic history, where writing quickly, within character limits and deploying ever-changing internet slang, is enriching…
Google’s CEO, has warned politicians against a thoughtless regulation of artificial Intelligence arguing that existing rules may still be sufficient to govern the new technology. Sundar Pichai want “ smart regulation” that balanced innovation with protecting citizens, while many regulators are more interested in tackling Google over antitrust than AI, as Google is keen to…
Apple’s reputation is dented by the discovery that iPhone owner’s were exposed to more than a dozen software vulnerablities for the last two years. Hackers were able capture iPhone owner’s text messages, photos and device locations on hundreds of thousands of devices until security researchers at Apple’s smartphone rival Google revealed it of the sustained…
YouTube is abandoning its plan to lure more paying subscribers and stepping back from the Netflix-led ware on streaming. Google-owned platform is reverting back its original programming free to watch on its website. YouTube is focusing on its ad-supported model, rather than chasing content providers such as Amazon and Netflix as Apple and Disney are…