Bejing-based, TikTok, the Chinese company behind the popular video app is set to go head-to-head with the likes of Spotify and Apple in the music streaming market with the launch of its rival service ByteDance, which is in talks with largest record companies with the largest record companies like Sony Music, Warner Music and Universal…
The Average price of a sponsored photo on Instagram has leaped from £104 ($134) t0 £1, 276 ($1, 6742 in 2019. Brands are willing to pay more to sponsor posts, videos, stories and blogs too. “Digital marketing is the equivalent of word of mouth but there will always be a mix between that and traditional…
Laura Mulvey, 78-year-old academic coined the phrase “Male Gaze” and almost 45-years-ago ignited a generation of feminists with her concept in 1`975, to describe the dominant assumption “ Sexual imbalance” in Hollywood that the perspective film-maker and view is male, and how it strategically positions men as spectators and women as objects, is now reaching…
Google, the world’s most popular search engine, is adopting artificial intelligence in its ranking algorithm. The change which Google explains as the most significant revision in at least five year, uses a new form of language analysis to understand users’ queries better and will affect its responses to one in `10 searches , according to…
Alarms already sounded by Bill Gates, late Stephen Hawking and Elon Musk, about artificial intelligence and how one day super-intelligent robots will one day wipe out or enslave humanity. Superhuman artificial intelligence is an approaching tidal wave that threatens not just human relationships and jobs but civilisation itself. Conflict between humans and machines is seen as…
Gretchen McCulloch, a Canadian linguist, making sense of the ways we communicate online “ how internet is making us more nuanced and inventive writers”, in her latest book she writes “ because of internet, through a revolutionary period in linguistic history, where writing quickly, within character limits and deploying ever-changing internet slang, is enriching…
A Tunisian friend of Justin Marozzi told him, “I’m embarrassed to be an Arab these days. Everywhere you look there’s chaos, fighting, bloodshed, dictatorship, corruption, injustice, unemployment. The only thing we’re leading the world in is terrorism”. For centuries the caliphate was both ascendant on the battlefield and triumphant in the battle of ideas, its…
Twitter and Instagram was used to hurl racist abuse at Paul Pogba, the Manchester United midfielder. Team-mates rallied to his defence, criticised social media companies who inturn gave their usual excuses that they were monitoring the situation banning those who participated in the abuse, investing in new tools to avoid such situations. The Twittering Machine…
YouTube is abandoning its plan to lure more paying subscribers and stepping back from the Netflix-led ware on streaming. Google-owned platform is reverting back its original programming free to watch on its website. YouTube is focusing on its ad-supported model, rather than chasing content providers such as Amazon and Netflix as Apple and Disney are…
Michelle, an American-Italian Diva, is not your average Diva, advices readers to “ Keep Your Shit Together”, “ Give Good Face” and “Be Thankful You’re a Misfit” Michelle Diva’s book give powerful positive and polished tips from her vogueing days in downtown Manhattan clunes in the 90s to her successful career in radio and…